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Guide to Designing a Law Logo
Somehow the logos the most firms use are usually the same old stuff. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. Law firms need to be creative with their logos so that they will stand out from the crowd. Here are some ideas that can help you create a better looking logo than you now have.
It is actually great to have a classic design. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. Even without using words, people know that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. Add something that gives it a new look. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. If you have an old icon, give it something new; be creative.
There are many great logos that are created from a single thing. The first letter of one of your partner’s names can be a good example. A good letter is that which can be found in many partners’ names, if possible. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. Using the letter Z to make a logo for Zanes law is one good idea.
Logo is the best way to tell people what you do. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. If you have a niche market, then you should consider these tips. Customers can connect with these logos. It tells them exactly what you do and how you can help them.
Your law firm’s name can be used in your logo. Customers can be attracted to your law firm by using the power of your name. This is one way to build your reputation or your brand. You will have a problem with your logo if it is not well designed. Pairing your name with an icon or a monogram will surely put a professional stamp to it. When people sees your logo, they should be made confident to trust in the integrity of your business.